Samsung 55″ QLED 4K HDR Smart TV (2024)

Direct Full Array

Imagine you’re watching the moon in the night sky. Now, the sky is darker, the moon is brighter, and the contrast between them is sharper. Direct Full Array Technology places LEDs directly behind the screen, and accurately controls them to create incredible contrast for a more natural viewing experience.

NQ4 AI Gen2 Processor

Think of the processor as the brain of the TV, and this is our most intelligent 4K processor. Using AI and 20 AI neural networks, it elevates content to near 4K quality. From streaming to gaming, it optimises both picture and sound, enhancing brightness, contrast, motion, sound and resolution – for a truly exceptional 4K experience.

*Upscaling may not apply to PC connection and Game Mode.

Dolby Atmos

Dolby Atmos technology delivers a sound experience that you can feel around you. It creates an immersive and realistic impression of sound – when an aeroplane flies overhead in your favourite blockbuster, your TV’s speakers simulate the overhead sound so it feels like it is above you. Add a soundbar to create sound as if you were in the cinema.

Quantum HDR+

You want your TV’s picture quality to look as close to the real world as possible, and the wider the HDR range, the more lifelike the image. This TVs precise LED backlight technology drives high brightness levels bringing rich colours and contrast to every scene. Welcome lifelike picture detail with technology that creates dark blacks and bright whites, whatever you are watching.

Only Appliable For Models Above 50″ – *Quantum HDR applicable to 50″.

100% Colour Volume* with Quantum Dot

See everything you watch come to life with greater detail and realism. Quantum Dots boosts the brightness and transforms light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

Object Tracking Sound Lite

Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Boundless Screen

Gone are the days of a thick black border around your screen. The near bezel-less screen leaves you with less frame and more picture, for a more immersive experience. Plus, hide TV wires from sight and keep them tidy with the easy clean cable management solution.

4K AI Upscaling

From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 20 neural networks, our TV intelligently analyses images, intricately restores every detail, pixel by pixel for a stunning visual experience.

*Upscaling may not apply to PC connection and Game Mode.

Smart TV powered by Tizen

Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps*** – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.

Samsung account required to access our network-based smart services and apps.
Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.
Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

AI Sound

Using AI and 20 neural networks, the TV optimises the sound for what you are watching and where you are watching it. It automatically tailors the sound to your space; clarifies voices over background noise; and adapts the sound to match the type of content you are watching. You’ll hear every last detail.

AI Auto Game Mode

Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.

Real Depth Enhancer

Real Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant’s wrinkles while leaving the background as it is – just like a person’s eyes would.

Samsung TV Plus

Watch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and The Graham Norton Show.  Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached

Samsung account and internet connection required.

Samsung Knox Security

Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring*. It even protects all the Home IoT devices connected to your TV. It’s your privacy, secured.

Secured by Knox applies to Samsung TVs powered by Tizen®, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required.
Must be connected to Samsung TV via SmartThings.

SolarCell One Remote

Replace the clutter of remotes with a SolarCell One Remote. Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don’t need any disposable batteries

Must be charged via USB C cable (sold separately) if battery is fully drained.

SmartThings

Control all the devices in your connected smart home system through your Samsung Smart TV. From game consoles and set-top boxes, to Bluetooth speakers and 1000s of smart devices, Samsung Smart TV gives you simple control at the touch of a button*. With SmartThings built into your Samsung TV, you can monitor home cameras, or see who’s at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected. Finally, smart living – made simple.

Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.

Samsung Q-Symphony

Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.

 SmartThings Calibration

Use the camera on your smartphone with the Samsung SmartThings app to unlock easy TV colour calibration, for cinema-like picture quality in seconds.

Internet connection, compatible Android or iOS device and SmartThings app required.

Multi View

Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen *. Handy if you want to keep an eye on the football score whilst watching a movie.

Super Ultrawide GameView

Get the ultimate gaming TV setup. Play at wide 21:9 and ultrawide 32:9 aspect ratios and see more of your surroundings at once. Plus, the advanced Game Bar lets you quickly optimise your gameplay—whether that’s switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom.

AI Energy Mode

Save energy* with AI Energy Mode and SmartThings**. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room*** to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.

Energy saving may vary according to model, viewing conditions or types of content. Does not work with gameplay or viewing priority modes. Energy savings based on internal test results and may vary.
Requires SmartThings app, Internet connection, and SmartThings enabled devices.
Adaptive Brightness will not operate in environments exceeding 80 lux.

Multiple Voice Assistants

Control your TV with your favourite Voice Assistant – with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.

“Bixby/Alexa built-in*
*Samsung account required. Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates

10 Year Screen Burn Warranty

Screen burn is a permanent defect on the TV display that is caused by having static images on the screen over a period of time: sometimes even as little time as one hour. Static content that might cause this could be channel logos, news tickers, black bars from movies or head-up displays on games. Only Samsung offers a 10-year screen burn warranty.

*Participants must register for the 10 year screen burn warranty within 90 days of purchase. T&Cs apply.

Workspace

Ready to upgrade your home office setup? Samsung Smart TV lets you access your office PC remotely from your TV and use the large screen to multitask with ease – with a connected mouse, keyboard, and PC*. Do more, at once, all from the comfort of your home.

Internet connection, Samsung account and compatible PC and mobile devices required.

Samsung Health

Elevate your home workout experience with Samsung Smart TV. The Samsung Health app lets you enjoy free premium classes, start new wellness routines and even get the whole household moving with family challenges – all from the comfort of your home. Get free access to over 3,000 hours of health and fitness content from partners including EvolveYou, Calm, Fitplan, Echelon and Jillian Michaels Fitness, Obé, Barre3 and Brooke Burke Body. Plus, the Smart Trainer* feature will help you master your workouts and track your stats for a healthier life.

Relumino Mode

Relumino Mode improves the clarity of images by outlining objects, boosting the contrast and adjusting the colour, making the content clearer and easier to enjoy for people with low vision.

Easy Set Up and Control (with SmartThings)

The SmartThings mobile app helps you quickly set-up your TV. Automatically connect to Wifi and login into your accounts with simple, seamless smartphone connection. Plus, you’ll unlock great features such as Screen Mirroring, a TV Remote Control, and more

Universal Guide

Spend less time searching and more time watching. Universal Guide recommends the latest and trending content, from streaming services, meaning you can watch more of what you love*. All your favourite entertainment in one place – your Samsung Smart TV.