Samsung 50″ The Frame QLED 4K Smart TV (2025) | QE50LS03FAUXXU

TV When It’s On, Art When It’s Off

Step into a world where your TV transforms into a stunning work of art with the Samsung The Frame QLED Smart TV. With its picture frame design and customisable bezel, this TV blends seamlessly into your home decor, offering both entertainment and aesthetic appeal.

Pantone Validated Colour, with Real Quantum Dots

True-to-life colours for authentic art and striking TV viewing, with Quantum Dots. Experience striking television, on and off. Enjoy rich and authentic Pantone-validated colours with Quantum Dot technology – lose yourself in stunning visuals, whether you’re viewing stunning artwork or watching your favourite shows, with boosted brightness for vivid, true-to-life colours.

Matte Display

Glare-free on and off. Experience a TV with an anti-reflective appearance, whether it’s on or off. The glare-free Matte Display means distraction-free television and brilliant clarity of digital artworks. Whether you’re in a bright or dark room, The Frame blends into your decor beautifully.

Art Mode

TV when it’s on, art when it’s off. Make your TV more than a black screen when it’s off – turn it into an ever-changing gallery of art with a vast collection of artworks that you can pick and choose to set your mood, with rich and authentic Pantone-validated colour. Even better with no screen burn worries.

Dolby Atmos

Get wrapped up in 8-speaker cinematic sound brought into your home. Bring the sound of cinema into your home. With 8 built-in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don’t just see the action – feel it.

One Connect Box

Connect all devices with one box and one cable, seamlessly. Simplify your setup with the Samsung One Connect Box. Connect all your devices with just one box and one cable, keeping your space clutter-free and your entertainment seamless. Perfect for a clean, hassle-free wall-mount setup with The Frame TV, creating a sleek, modern look.

NQ4 AI Gen2 Processor

Powerful 4K AI processor optimises picture and sound for superior 4K viewing. Our powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution – for an exceptional 4K experience.

Art Store

Your home, your gallery. Build and display your own personal art collection – access Art Store and explore from a growing library of over 3,000 works of art. Enjoy unlimited access to famous classics and amazing modern artworks and photography to make a gallery of your living space.

Slim Fit Wall Mount In-Box

Sleek, modern design with the Slim Fit Wall Mount. Included with The Frame TV, the Slim Fit Wall Mount is crafted for a sleek, seamless look that brings a modern touch to your home. It keeps your TV close to the wall, creating the appearance of a stunning, hanging picture frame. Not only does it ensure your TV is securely mounted, but it also blends beautifully into any room, elevating your home’s aesthetic with a clean, minimalistic finish.

Adaptive Sensors (Brightness & Motion)

A TV that responds to you. Experience picture brilliance whenever you’re near, with responsive sensors that enhance onscreen artworks. A TV that lives for your living space with dual-function Adaptive Sensors that automatically switch your TV to Art Mode when you’re nearby, and switches off to save energy when you leave. Enjoy better viewing and artwork gazing with adaptive colour and brightness to work with your lighting. Motion Sensor setting must be activated and only operates in Art Mode. Performance may vary depending on the lighting conditions. Brightness sensor performance may vary depending on the ambient brightness level.

4K AI Upscaling

Watch all your content in glorious 4K, even if it wasn’t filmed that way. Our powerful 4K AI processor gets to work on whatever you’re watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour.

Quantum HDR

Open up previously hidden depth and detail. See the detail in every scene with boosted brightness and colour for immersive, vivid viewing.

My Photo

Frame your most-loved moments.

Accessories:

• Remote control
• Slim fit wall-mount support
• Studio stand support
• Mini wall mount support
• Customizable frame support
• Auto-rotation accessory support
• Full motion slim wall mount support (Y22)
• Slimfit cam support
• Zigbee / thread module
• Power cable

Product Features:

• Picture engine: NQ4 AI Gen2 processor
• Auto HDR remastering
• Wide viewing angle
• Supreme UHD dimming
• Motion xcelerator 144Hz
• Picture upscale: 4K AI upscaling
• Color booster pro
• HDR brightness optimizer
• Eyecomfort mode
• Sound output (RMS): 20 W
• Adaptive sound
• Karaoke mic
• Game motion plus
• Minimap zoom